Search engine optimization has gone through some major changes in recent years. Initially, SEO was almost exclusively focused on Google rankings, Higher ranks used to mean more exposure, thus, more website traffic and better conversions. However, AI is changing the whole scenario of how we search and discover information as well as how we interact with the content. AI-based applications, voice assistants, and smart search result summaries are revolutionizing the way results are provided, most of the time without users even clicking on the traditional links. Read More...